All about My Babiie
Making extraordinarily good baby stuff is no easy feat.
In 2014 our team set out with the big dream to make life with little ones even better, with our very own designs that were clever, modern and of the highest quality.
But making great gear that would blend in simply wouldn’t do. So we took all to the next level, with our eye-catching, fashion-forward look that is unmistakably My Babiie.
Standing out from from the rest led us to become the UK’s fastest growing fashion-led baby brand, along with the help of our celebrity collaborators, and our hundreds of thousands of fans.
As parents ourselves, we love the fun style our gear adds to our and your family’s lives, and strive to keep designing anything but the ordinary for all the little people who dream big. Just like us.
stylish & functional
We want your days with your little ones to be both bold & a breeze. My Babiie gear is made with features that make mastering both mealtime and strolling easy, with our distinctive look that is anything but ordinary.
created by parents, for parents
We understand life with little ones and are here to make it that little bit easier, by creating products we know you'll love because we love them too!
Years of parenting has allowed us to know what works, what doesn't, and what we wished was available. This combined with our passion to provide only the very best for you and your family mean that My Babiie gear is gear that your family can rely on, as it has not only been tested by parents, but it's been created by them as well - us!
colorful & fun
Designed for you, the modern parent, My Babiie's fashions are brilliantly unique and perfect for all types of styles and tastes.
My Babiie collaborate with leading UK Celebrity Moms to create stylish and distinctive ranges.